Market research analyst, Kaitātari rangahau tauhokohoko
Also known as
- Market researcher, market research executive, research executive, research director
- , Ngaio Tātari Rangahau Taiahumoni, Whakatairanga hoki
Market research analysts collect and analyse data and information, and make recommendations to businesses about marketing.
Your pay could be
$53K
Lower
$65K to $112K
Most common
$156K
Upper
How does this pay compare?
Pay is before tax
Market research analysts
- usually work regular business hours
- usually work in offices and may travel locally or nationally
- need to be organised, communicate well and identify and solve problems
Tasks
- research and report on market trends
- analyse customer needs and purchases
- learn about industry changes and rules
- run surveys to collect information
- check how well business plans work
- track business and sales performance
- review market conditions and competition
- discuss marketing plans with managers
- set up ways to manage research
- monitor business data and results
You usually need experience and a qualification to become a market research analyst.
You may need
- experience in similar work
- a relevant tertiary qualification
If you’re in school
You usually need NCEA Level 3 to do the study or training for this job.
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