Public relations manager, Kaiwhakahaere whanaungatanga tūmatanui
Also known as
- External relations manager, public affairs manager, communications manager, external communications manager, chief communications adviser, community relations manager
Public relations managers plan and coordinate activities that create or maintain the public image and awareness of an organisation or client. They may manage staff.

Your pay could be
$61K
Lower
$82K to $150K
Most common
$192K
Upper
How does this pay compare?
Pay is before tax

Public relations managers
- usually work regular business hours but may work extra hours and weekends
- usually work in offices and may travel locally to events
- need to be creative, organised and communicate well
Tasks
- manage press releases
- fit communication plans with company purpose
- build and develop public image
- communicate across digital and print media
- help with company relationships and build trust
- provide trusted advice about public relations
- do research to support communication plans
- follow ethical rules to represent an organisation
- provide organisational leadership and guidance
- train and manage staff
Enterprising
Social
Creative
Interests that fit this job
Interest quiz,
Kairoro Whakaritea
Do the Interest quiz to find out how well your interests fit with this job.
Do the quizYou need experience to become a public relations manager and a qualification may be useful.
You need
- experience in similar work
You may need
- a relevant tertiary qualification in sales and marketing, communication and media or similar area
If you’re in school
You usually need NCEA Level 3 to do the study or training for this job.
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