Public relations manager, Kaiwhakahaere whanaungatanga tūmatanui
Also known as
- External relations manager, public affairs manager, communications manager, external communications manager, chief communications adviser, community relations manager
Public relations managers plan and coordinate activities that create or maintain the public image and awareness of an organisation or client. They may manage staff.
Your pay could be
$66K
Lower
$90K to $162K
Most common
$213K
Upper
How does this pay compare?
Pay is before tax
Public relations managers
- usually work regular business hours but may work extra hours and weekends
- usually work in offices and may travel locally to events
- need to be creative, organised and communicate well
Tasks
- Monitor external affairs or events affecting business operations.
- Evaluate programme effectiveness.
- Evaluate employee performance.
- Edit documents.
- Develop marketing plans or strategies.
- Develop library or archival databases.
- Develop promotional materials.
- Develop contingency plans to deal with organisational emergencies.
- Develop organisational policies or programmes.
- Develop operating strategies, plans, or procedures.
You need experience to become a public relations manager and a qualification may be useful.
You need
- experience in similar work
You may need
- a relevant tertiary qualification
If you’re in school
You usually need NCEA Level 3 to do the study or training for this job.
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