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Sales and marketing, Hokohoko me te whakatairanga

Sales and marketing is the study of how to identify and develop markets, and promote and sell goods and services.

It gives you an understanding of buying and selling, marketing, product development and consumer behaviour, and how to develop strategic marketing plans. It also involves how to plan sales operations to best provide goods and services.

Young professionals discuss sales on a workplace whiteboard.

You might learn about

  • how to interact with clients
  • managing stock, merchandising and pricing
  • advertising, promotion, public relations and sales campaigns
  • how to identify consumer needs and wants
  • applying social and behavioural science to marketing

Your focus could be
Tō tino arotahi,

Similar study areas in Management and commerce, Ngā wahi akoranga ōrite i te Whakahaere me te tauhokohoko

1 of 4

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